Stellar Monarchs evolve with new look

NEWS Friday 2nd February 2024, 1:00pm

by Edinburgh Monarchs Speedway

  Edinburgh Monarchs

Stellar Monarchs are looking forward to a bright future with fresh evolution of the Monarchs logo.

For the 2024 season, the much-loved Monarchs logo will evolve into a modern form while retaining the elements that give the logo its classic look.

Stellar Monarchs Co-Promoter, Alex Harkess said, "As a Club we are always moving forward. Pushing boundaries, progressing, looking to the future.

"We believe now is the right time to bring forward our refreshed logo for the new season."

Fellow Co-Promoter, John Campbell echoed this, "Our logo has passed through a few iterations throughout the history of the Monarchs and the latest evolution looks fantastic.

"We will proudly wear the rejuvenated logo as we work to ensure the Monarchs are a Club worthy of our wonderful supporters."

Development Director of the Stellar Monarchs, Gordon Campbell said, "Our refreshed logo fits perfectly into our ongoing process to continually improve the Club.

"It is a modernised take on the Monarchs logo which will reinforce our brand as we work towards a bright future. We are energised, we are enthusiastic, and we are excited for the 2024 season ahead."

The newest evolution of the Monarchs logo focusses more closely on the lion rampant proudly holding the mighty Monarchs crown aloft. The crown has been simplified with the league winning stars moving to be used in different ways within the full brand package.

The colour scheme has been redefined and realigned to the brand of the Monarchs with the addition of Edinburgh and Speedway text recognising the Club's roots and displaying the full Edinburgh Monarchs Speedway title of the Club.

Each element of the new Monarchs logo will find different uses allowing coherent delivery of the Monarchs brand across all formats whether this be the full logo, the crown, the lion rampant and crown, or the Edinburgh Monarchs Speedway text.